Today at Apple:
Drop-In sessions
concepting, lesson development, experience design, copywriting
Workshop: Video on iPHone
THE ASK
Following the success of our Lasso-inspired Pop-Up Studio, the team decided to combine two of our most popular video sessions into a similar format.
THE IDEA
We taught a generation of iPhone users how to take better photos with #ShotOniPhone. Today, as short- and long-form videos reign supreme, we wanted to highlight the iPhone’s cinema-level capabilities following our “Hollywood in Your Pocket” campaign.
