franzia wines
creative development, scriptwriting, content strategy, copywriting (social), influencer sourcing & management
“ThAnk you for being a franz” campaign
THE ASK
How do you recapture the hearts and wine glasses of an entire generation? That’s exactly what Franzia wanted to solve in 2018 when they aimed to win Millennials back from happy hours and canned wine.
THE IDEA
Our answer? A campaign (their first in 35 years) centered on #adulting and the kind of best friendship born over glasses of boxed wine whilst packed into someone’s studio apartment.
Shot by the imitable Ben Rayner.
PARTNERSHIPS
To better reach our 30-ish and mostly female Millennial audience, we tapped a few of our favorite funny female creators.
PAID SOCIAL
Developed to drive awareness of the campaign and to encourage discovery of their nearest Franzia retailer.
