Dropbox for business
creative development, creative direction, copywriting
Dropbox for business paid campaign
THE ASK
Our brand marketing client liked the work so much, she recommended our team to her SMB marketing colleague, who asked us to develop a series of :15 in-feed and pre-roll ads for Dropbox Business.
THE IDEA
“Better in Paper” is a social-first campaign aimed to inspire potential B2B clients currently using Google G-Suite over to Dropbox. The digital placements are short, sweet, and very colorful, taking full advantage of the company’s refreshed brand colors.